BOSS Signs Agreement to Open Its First Regional Outlet Store in Georgia

On 30 October, premium fashion brand BOSS announced an agreement with its regional representative, Victoria 98, to open its first regional outlet store at Tbilisi Outlet Village in spring 2027. The outlet village currently has more than 40 stores and advertises year-round discounts of 30%–70%; the financial value of the BOSS agreement was not disclosed. Media organisations, marketing agencies and retailers can explore opportunities in audience analytics, brand campaigns and customer-behaviour analysis. HPC can support marketing analytics and digital reporting infrastructure; contact HPC for a quotation based on your confirmed requirements.

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